Trauma Food, Food Trauma!!



These days my job entails writing product descriptions cakes, chocolates and any other food item apart from the cliched and boring newsletters I write every two hours. What I actually do is: I have to look up the ingredients of the particular product, go through the method of preparation and try and understand the USP (the term we use here) of the product! What else can understand cakes and chocolates better than your own salivary glands! It is a crazy thing to be doing. Staring into my computer screen, all day long I admire the beautifully decorated Cheesecakes, truffles and more chocolates!
Let's say... Peccan Truffle Cheesecake! This sinful cake is a chocolate fudge cheesecake baked in New York style! Coated with a thin layer of chocolate Ganache (ganache in French is cushion! Here chocolate ganache is the chocolate topping which is prepared with hot semi-sweet chocolate with loads of cream!) on which is a spread of Graham cracker crust with crushed peccans! This is not all! The cake is topped with pecan pralines! Now Pecan Pralines is pecan dropped in a creamy mixture of milk marshmallows, vanilla extracts, butter and sugar! How sinful can it get? By the time I finished reading the description myself I find my salivary gland revolting in manners I have never come across all my life! And this information has to be written with a marketing pitch (which I will never figure out how?). All I have understood about food is that I love it and love experimenting with it!
Nevertheless, I tell myself, "It is not the time to drool over it... If you want to go home early and eat your simple rice, dal and salad. Get the work done early!" Then I have to move on... Drool your heart out but keep your mind on work! Many a times I thought of going back stopping by Baker's Inn and grabbing a bite of their hot chocolate fudge with lots of cream for the topping but it never happens... Either i am in a hurry to reach home or I am so tired to get down and argue with another auto-wallah to drive me home in a reasonable rate!
Thankfully, I thought, the torture is over. The trauma of having to look at good food and eat vegetable biryani in real is just inexplicable! I have done around 30 such descriptions in the last two days!
BUT, this was not all, I was told today in the morning that I have some other assignments related to CHOCOLATES! (Smriti are you reading this?) And I have to write descriptions for that as well... I am at it again! Drooling, slavering, looking forward to the weekend where I am hoping to induldge myself to a hot chocolate fudge cheesecake all alone!

2 Comments so far »

  1. by copywrite , on Wednesday, May 20, 2009

    As if that is not enough, Sanjeeta shows them to me as well... In the near future I see myself undergoing the same torture and probably putting on weight just looking at those sinful delicacies... I know now what it means to pay for sins you have never committed but only contemplated! Thanks for the recipie Sanjeeta... it was the most exquisite form of torture...

  2. by fanatic , on Thursday, May 21, 2009

    damn but u poor soul have all my sympathies. ur job is a new formof sadism. sheesh i wish that the concoctions i cook up could look like that.they taste ok(i mean how would i know if they taste the same...). it looks so yummy. going to make missisippi mud pie tomorrow. hee haw!!!!

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