Rakhi ka swayamvar

Rakhi Sawant has done it again! She is on her way to acting out a "role" that conflates her public and private self almost seamlessly: she is hunting for a groom on televsion. It is easy to just sideline her latest "act" as a publicity gimmick, but Ms. Sawant's "performance" is really not significantly different from Karan Johar cracking in-jokes with his close friends over a cup of coffee, or Big B "interviewing" his celebrity beta and bahu. Playing out private lives in the public domain is at the heart of contemporary celebrity culture, and Rakhi Sawant's proposed search for a partner adheres to that money-spinning formula. In any case, the great Indian wedding is typically a "spectacle" that involves the expenditure of huge amounts of money, so it makes perfect business sense for the bride to claim her share of the moolah too!

4 Comments so far »

  1. by Nao! , on Monday, April 27, 2009

    I had not seen this video until this post happened... but then I salute Rakhi for her guts! Go girl, nachade sabko apni ungli ke isharon par!
    Jokes apart, the reality business is earning moolahs for any Tom, Dick and Harry. And everyone is out to become the next Jack Goody or Shilpa Shetty...
    Also a blend of 'Indianess' and the West is a tried and tested formula which has never failed to draw the attention of the audience.

  2. by copywrite , on Monday, April 27, 2009

    just goes on to show how the istitution of marriage is losing its sanctity really... to undertake such a venture to earn money just goes to show how little people think of it as a forever thing...

  3. by fanatic , on Monday, April 27, 2009

    the guys have my sympathy... what about post-marriage?? is she going to start a new channel which will follow the life and times of rakhi sawant 24/7 like the truman show (at least he didn't know about it) or ed tv.

  4. by Nao! , on Thursday, April 30, 2009

    so heard the latest on the swayamvar? She has got some 12515 proposal in 20 days! read http://in.movies.yahoo.com/news-detail/51574/Rakhi-Sawant-gets-12-515-marriage-proposals-in-20-days.html

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